Shape What Comes Next
A webinar for senior marketing leaders.
There’s a window right now for senior marketing leaders to decide what they want next before the role gets defined for them.
The expectations around senior marketing leadership are being rewritten in real time. That gives experienced leaders an unusual opportunity to decide what kind of work they want to do, what responsibilities they want next, and where they want their experience to lead.
This webinar is about understanding that window and deciding what you want to do with it.
Thursday, October 22, 2026 · 12:00–12:45 PM ET
Why this is worth 45 minutes
You’ll hear three perspectives senior marketing leaders rarely get in one conversation: how the value of experience is changing, what companies are looking for now, and what those shifts could mean for your own choices.
You’ll leave with a clearer view of how the role is changing, what that could mean for your own options, and what questions are worth asking about what comes next.
Three perspectives on what comes next
Kathleen Schaub
How the value of experienced marketing leadership is changing.
David Honig
What companies are asking senior marketing leaders to own now.
Matt Bowen
What those changes could mean for the choices you make next.
This is for you if...
You've already built a substantial career in marketing and are starting to think more deliberately about what you want the next part of your working life to look like.
You may want to expand the role you have, take on broader business responsibility, explore a different kind of leadership role, or simply understand what other possibilities may be available.
You do not need to be looking for a new job.
You just need to want more say in what comes next.
The speakers
Kathleen Schaub
Kathleen is an author, marketing strategist, former CMO, and former head of IDC’s CMO Advisory Practice. She is the author of Marketing in the (Great, Big, Messy) Real World.
David Honig
David leads MarketSearch, an executive search firm focused on senior marketing and growth leadership. He has spent more than two decades working with companies and senior marketing executives.
Matt Bowen
Matt is the founder of Marketing Field House and president of Brandigo. He has spent 30 years working with senior marketing leaders, leadership teams, and CEOs.