You’re Already Leading Marketing. This Is Your Opportunity to Shape What Comes Next.

A live webinar for senior marketing leaders in B2B tech.

AI is raising the expectation that marketing should become faster, more productive, and more efficient.
​For the senior marketing leader, that creates a real risk: that your value becomes tied even more closely to output, activity, pipeline, campaigns, content, and how efficiently marketing runs.
​That may be good for the function. It may not be where you want your own leadership value to stop.

At the same time, tech companies are rethinking how they grow, how customers buy, how teams work, and where responsibility sits across the business.
​That creates a window.

What do you want to be known for next at your company?

Do you want to become increasingly valuable for how efficiently marketing runs?

Or do you want your CEO and leadership team turning to you for your understanding of the market, the customer, and where the business should go next?

This is an opportunity to decide for yourself before the role gets defined for you.

What you’ll leave with:

This isn’t 40 minutes of theory. You’ll use the session to build your own Shape What Comes Next Map, a simple picture of where your leadership value sits today, where you want it to go next, and what needs to change to start moving it there.

You’ll work through four questions:

1. What are you valued for today? What your CEO and leadership team currently rely on you for.
2. Where is your opportunity? Where your market perspective, customer understanding, and judgment could make you more valuable beyond running marketing.
3. What’s keeping your role where it is? The patterns that keep even highly capable senior marketers defined primarily by marketing output and activity.
4. What needs to change? The first practical shifts you can make to start shaping what comes next.

You’ll leave with your own map and a clearer idea of where to start.

This is for you if:

• You already know how to lead marketing. That's not the question anymore.
• You're thinking about what you want the next stage of your leadership to look like — and you don't want it defined solely by how much more efficiently marketing can produce.
• If you've started wondering what you want to become known for next, this conversation is for you.

Hosted by Matt Bowen

Matt Bowen is the founder of Marketing Field House. For 30 years, he has worked alongside marketing leaders and CEOs on the decisions that shape companies and careers.

He created Marketing Field House because he believes this is an unusually important moment for senior marketers to decide what they want their own leadership to become next before the demands of the function decide it for them.

About Marketing Field House

Your company will always have an opinion about what it needs from marketing. The more important question is what you want for yourself. Marketing Field House is where senior marketing leaders decide what they want the next stage of their leadership to look like and start shaping it before someone else does.

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